What does WTF mean? Way Too Fresh? What’s the face? Whatever you want. It doesn’t matter. Only if you would question that of other brands… But here is a little bit of what we are about.Try to have eyes to see.

I hate drips and drops. In my current profession as an automotive mechanic, seeing drips and drops is scary. They’re often super hard to find and very costly to fix—if you even catch them in time before failure. The small drips cloak themselves in the darkest, deepest parts, seeping and coming off things that aren’t even related. But seeing the end is just as helpful as seeing the beginning. The key is having a point to start. Drips and drops require so much time, patience, and skill to find. They separate the good mechanics from the bad ones.

I much prefer a flood or a large leak. Those are easy to find and usually much quicker to fix. You don’t waste time waiting for the problem to reveal itself. I’m going to drench you. You won’t leave my page the same. You’ll get something—whether you make a purchase or not. I’ve been working on this for almost two years. The last two years have been a struggle, to say the least—very high moments and low moments that rattle everything you once believed in.

I’m not trying to wake you up. I’m going to try to deliver you.

“At some point, when you create yourself to make it, you’re going to have to either let that creation go and take a chance on being loved or hated for who you really are or you’re going to have to kill who you really are and fall into your grave grasping onto a character that you never were.”

Jim Carrey